Neomotor

Diario de Mallorca

Iberempleos. Ofertas de trabajo

Anunciado el 20 de octubre
Tipo de jornada
Sin especificar
Tipo de contrato
Sin especificar
Salario
Salario sin especificar
Estudios mínimos
Sin especificar
Nivel
Sin determinar
Número de vacantes
1
Descripción del empleo
- Lead the strategy, execution, measurement, and reporting for all lifecycle marketing programs and activities focused on retaining and growing our customer base, including sustained usage, expansion and advocacy programs.
- Work closely with analytics teams to identify the key drivers of engagement and the moment that matter for each customer segment, identifying actionable insights to continually improve CRM efforts.
- Work closely with other Lifecycle teams to create and maintain an email/in-app strategy (cadence, promotions, content, etc.) and calendar that aligns with other lifecycle programs.
- Lead and effectively coordinate retention programs end-to-end, in collaboration with copywriters, content writers, and designers, among others.
- Drive optimization and experimentation efforts in lifecycle. Run A/B tests and iterative improvements that impact KPIs and positively improve customer experience and engagement.
- Develop a deep understanding of our customers. Identify their business objectives, challenges, and the value they get and could get from our product. You will identify opportunities for cross-discovery, new feature adoption, and expansion to higher plans, focusing on providing value to our customers in a tailored fashion.
- Develop innovative ways to communicate with customers across email, social, on device, mobile, push notifications, direct mail, and more.
- Monitor, analyze, and report on campaign performance across all channels to understand the effectiveness of strategies and tactics for improving key engagement and retention metrics.

Requisitos mínimos
- 3+ years of experience within lifecycle programs, primarily with a Retention focus.
- Solid working experience with CRMs
- Experience in building programs from the bottom up quickly and with little previous framework.
- Have solid, up-to-date knowledge of email CSS & HTML, you're fully capable of building and testing emails and never miss the small details.
- Strong experience in planning, launching, testing, and optimizing campaigns across the customer lifecycle and within multiple channels such as email, in-app, mobile, push etc.
- Data driven mindset, you think in terms of LTV, ROI and your impact on the bottom line of the business.
- Strong track record of developing and maintaining highly collaborative cross-functional relationships and a demonstrated ability to manage cross-functional projects.

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